List building is the new black

I don’t know about you, but I’m pretty burned out by all the offers of the latest bells and whistle, latest and greatest products, or the latest promises on how to grow your business.  It is time to take a step back and go back to the basics.  The truth is all you need is a good list.  List of people that like what you have to say.  I don’t know about you, but I am still building my list.  Most people are, because it is a continuous process.  Unfortunately most people don’t know how to build a list fast enough and how to make it targeted.  What many do is start building a great product only to discover they don’t have a list of people to sell this great product to.

It is very common to get distracted by all the greatest gadgets or solutions.  Thinking that we need to learn all these new things to build our business.  The only thing that usually happens is that we get sidetracked while we are learning the latest and greatest.  Actual list building is put on hold, again and again.  This is something I am definitely guilty of.  Always finding something new to learn about how to get clients, some new way of doing it better or easier.

What I’ve finally learned is that there is no way around it, building your list is the best way to get clients.  It is also the most important thing you can do for your business.  Both you and I have to stick to the basics and build our list.  Without the list you can’t reach the right people and get the right clients.  Also, you will not be able to get enough sales to pay for all the work that went into your product.  You pretty much can’t do very much without it.  To be successful you have to make sure that you have the right audience.  Therefore your list is one of the most valuable assets of your business.  Without it you will not have customers.  Without customers you will have no sales.  And without sales you don’t have a business.

So stick to the basics.  Building a list is the new black.  How is your list coming along?

Love and peace,


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