Halloween in Salem

Halloween in Salem is always exciting.  It is amazing how many people come to celebrate Halloween in this little city.  Some say it is because some innocent people were persecuted for witchcraft more than three hundred years ago. Today it is the celebration and having fun that is number one.  Cold weather did have some effect on people; still some people were wearing costumes meant for warmer weather.  Here are some pictures I took today.

Essex Haloween 2010Essex Haloween FoliageFancy ladiesCarnival Haloween 2010

Love and peace,

ElinAnna

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List building is the new black

I don’t know about you, but I’m pretty burned out by all the offers of the latest bells and whistle, latest and greatest products, or the latest promises on how to grow your business.  It is time to take a step back and go back to the basics.  The truth is all you need is a good list.  List of people that like what you have to say.  I don’t know about you, but I am still building my list.  Most people are, because it is a continuous process.  Unfortunately most people don’t know how to build a list fast enough and how to make it targeted.  What many do is start building a great product only to discover they don’t have a list of people to sell this great product to.

It is very common to get distracted by all the greatest gadgets or solutions.  Thinking that we need to learn all these new things to build our business.  The only thing that usually happens is that we get sidetracked while we are learning the latest and greatest.  Actual list building is put on hold, again and again.  This is something I am definitely guilty of.  Always finding something new to learn about how to get clients, some new way of doing it better or easier.

What I’ve finally learned is that there is no way around it, building your list is the best way to get clients.  It is also the most important thing you can do for your business.  Both you and I have to stick to the basics and build our list.  Without the list you can’t reach the right people and get the right clients.  Also, you will not be able to get enough sales to pay for all the work that went into your product.  You pretty much can’t do very much without it.  To be successful you have to make sure that you have the right audience.  Therefore your list is one of the most valuable assets of your business.  Without it you will not have customers.  Without customers you will have no sales.  And without sales you don’t have a business.

So stick to the basics.  Building a list is the new black.  How is your list coming along?

Love and peace,

ElinAnna

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How is your risk muscle?

How come some people are so risk adverse while others aren’t?  This is a question my friend has been asking herself lately.

This has come up a lot since her mother passed away.  Her mother didn’t want to change a thing.  This included doing any improvements on the house she lived in.  And this risk adverse behavior would then result in emergency calls to my friend when things were breaking down.  Like one Christmas Eve when the water came pouring into the kitchen because of an ice dam on the roof.  For my friend this meant climbing up on the roof to try to stop, or at least minimizing the water damage.  Fortunately for my friend she is in good shape and not very risk adverse.  Otherwise this would not have ended as well as it did.

As we talked about this risk avoidance the discussion went on to how we train our muscles to be able to handle situations like the one she had.  Although I doubt her training was aimed at tackling damaged roof in an ice storm.  She is always in a good shape.  What is also the case she can take on all kinds of situations, no matter how risky they are.  She evaluates the situation and starts tackling it.  It’s like she is dealing with risk in the same way and her risk muscle is in just as great shape as the rest of her body.

When we talked about it more we realized that her risk muscle is in great shape because she has been exercising it.  She takes on calculated risks and deals with them as they come along.  When she was younger she would be hastier in taking the risks.  Now she has learned it is much better to go slower and do a better job.  No reason to overextend the muscle.  This is why she could climb onto the roof on that Christmas Eve.

It is by taking these small, or not so small, risks we train ourselves to live with and take the risks that have the ability to change our lives.  It all starts with small risks, then we start taking bigger steps, which help us change how we live our lives and start living a Life of Abundance.

Love and peace,

ElinAnna

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Girls energy

Arizona is still warm and shorts are the appropriate dress when being outside.  In Massachusetts long paints are much better, at least for those of us that don’t have quality insulation.

What amazes me are the little girls wearing skorts and short sleeves when the temperature doesn’t reach 70°F.  Then I notice how much they run around and my surprise changes from how summery they dress to their energy.  They just keep on going, trying out things until they can do it.

How often do we stop trying because we can’t do it, what ever it is.  It is too difficult and we listen to others that say we can’t do it.  We stop trying and start collecting insulation, fat.  It takes a lot of energy to keep on like these girls do.  But they are having fun.  Are you?

What does giving up this energy give us and what is the cost?  When I’m looking at these girls it sure looks to me the energy is worth hanging on to.  And it will definitely help on the way to a Life of Abundance.

Love and peace,

ElinAnna

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